MedSupplier Corp.

Position

eCommerce Manager

Services

eCommerce, Content Management, SEO, PPC Ads, Social Marketing, Email Marketing, Digital Marketing, Graphic Design, Web Design, Print Design, Google Analytics, asp.net, Responsive Design

Date

2003 – 2015

Objective

My objective was to provide a revolutionary experience for health care professionals to purchase their medical equipment and supplies online. 

eCommerce at it's finest

MedSupplier.com was a B2B and B2C eCommerce website that sells medical equipment and supplies to the healthcare industry. Built in 2003, the site had an immediate impact and created a huge buzz in the healthcare industry.

MedSupplier.com has changed on a variety of platforms and themes. Originally launched on Miva Merchant, it has used platforms from BV Commerce, Opencart, Big Commerce and Shopify. Utilizing eCommerce and SEO best practices, I helped MedSupplier.com gain over 5 million dollars in sales per year.

I created the themes to be fully responsive to fit the view-port of virtually any device, eliminating the need for separate themes or sub domains like other eCommerce websites. I used HTML5 and CSS3 to create a standard and consistent user experience.

As many more healthcare suppliers created eCommerce stores, many manufacturers worried about black market sales. I created multiple solutions to ease manufacturers’ concerns while still engaging the customer base to have the best point, click and buy user experience online.

With over a 6 figure annual budget, I managed multiple PPC, social and email marketing campaigns.