Argent.

Position

Web & Marketing Specialist

Services

eCommerce, Content Management, SEO, Social Marketing, Email Marketing, Digital Marketing, Graphic Design, Web Design, Print Design, UTM Tracking, Google Analytics, Photography, Videography, Cohesive Brand Messaging, Responsive Design, WordPress

Date

2020 – 2022

Objective

Both Argent Tape and Label and Argent International lacked cohesive brand messaging and design standards. Both websites needed WordPress updates and an improved Google Page Speed score.

What the Page Speed?

Both Argent International’s and Argent Tape and Label’s websites were in a desperate need of speed improvement. Through the WordPress platform, I took their existing design and utilized the bootstrap 5.0 framework to recreate both sites, vastly improving their Google Page Speed score. 

I created an SEO strategy to implement on both sites. I am also creating an additional site to be their digital asset manager. Most of Argent’s imagery is dated and needed to be refresh. I have been taking updated photos of their products to store in their new DAM. 

Along with digital, I’ve been working on multiple print collaterals to go along with our digital marketing. This includes retractable banners, updated catalogs and spec sheets and various other items. 

For eCommerce, I worked with a developer to create an online product design tool for labels, to create a point, click and buy experience for B2B and B2C customers.