NorthPoint provides individuals, couples and families the support they may need to help overcome the many challenges in life.
Sexual Addiction Recovery provides a safe, confidential and healing environment for sexual addiction recovery.
NorthPoint Professional Counseling is a local business that provides counseling services to the metro Detroit area. I was hired to create a local online presence for their business. I also provided NorthPoint with consultation services for marketing and customer experience.
As NorthPoint’s business grew, they needed a better way to showcase their services. Originally starting as NorthPoint Christian Counseling, I found that although they provided Christian based counseling, a majority of their services may not be as Christian based as originally thought. NorthPoint Professional Counseling provided a broader approach to counseling. One service that stuck out to myself was sexual addiction counseling. Through market research I found that service could be a hindrance to other counseling services NorthPoint provided, such as child counseling. I suggested creating a separate website for sexual addiction counseling.
Sexual Addiction Recovery, or treatsexualaddiction.com, was launched a few years after NorthPoint. It segmented sexual addiction counseling away from the more family-friendly NorthPoint Professional Counseling. NorthPoint’s concern was to not alienate sexual addiction counseling, so we provided a link from NorthPoint’s website to Sexual Addiction Recovery. Also running on Joomla, Sexual Addiction Recovery is fully responsive and mobile friendly.
PPC advertising is used to drive most traffic to both sites. SEO is also used, but in a limited capacity.
With the recent boom in mobile and tablet devices, I created the theme to be fully responsive to fit the view-port of virtually any device, eliminating the need for separate themes or sub domains like other static websites. I used HTML5 and CSS3 to create a standard and consistent user experience.