Unfortunately, in mid-2017, MedSupplier Corporation decided to close their business. However, I have a development site still up and running to showcase MedSupplier.com's functionality and customer experience.
MedSupplier.com is an e-commerce website that sells medical equipment and supplies to the healthcare industry. I created and launched the site in 2003. The site had an immediate impact and created a huge buzz in the healthcare industry. MedSupplier.com’s overall objective was to change the way healthcare professionals purchase their equipment and supplies online. My goal was to always innovate and adapt to the latest trends.
MedSupplier.com has changed on a variety of platforms and themes. Originally launched on Miva Merchant, it has changed platforms from BV Commerce to OpenCart. Utilizing banners, carousels and sliders to showcase products, I helped MedSupplier.com gain over 4 million dollars in sales per year.
As many more healthcare suppliers created e-commerce stores, many manufacturers worried about black market sales. Many adopted a MAP (minimum advertised price) policy which affected the point click and buy experience. Furthermore, exam room furniture complicated the user experience due to shipping costs and different freight delivery methods at checkout. While working directly with developers, I created solutions to ease manufacturers’ concerns while still engaging the customer base to have the best point click and buy user experience online.